Tin Sign Factory Increases Sales With Google Ads
Our Scope With This Client:
Google Ads Management
We were entrusted with an established Google Ads account, which we were determined to optimize for maximum success. To ensure that we could accurately track lead generation across all channels, we also implemented Google Analytics and Google Tag Manager. With these powerful tools in place, we were able to closely monitor user behavior and analyze the effectiveness of our campaigns.
Taking the first steps towards success
Our client had previously relied on a Google Ads account built and supplied by Google itself. Unfortunately, the campaign was mostly based on broad keywords, resulting in a high volume of irrelevant traffic and a low click-through rate (CTR).
At SRGROW, we recognized the importance of targeting the right audience with the right message. We conducted in-depth keyword research and implemented a specialized targeting methodology to optimize our client’s campaign. As a result of our efforts, we were able to significantly increase the relevance of their keywords and improve their CTR from an average of 1.77% to an impressive 6.15%.
We take pride in our ability to deliver tangible results for our clients. When our team was tasked with restructuring and optimizing a Google Ads account for one of our clients, we knew that we had to deliver exceptional results.
Our data-driven approach allowed us to conduct extensive research into our client’s target customers, enabling us to create campaigns that were more relevant to their needs. As a result of our efforts, the number of leads per month immediately increased, and continued to rise steadily over the next two and a half years.
Despite these impressive results, we were able to maintain the client’s budget at nearly the same level each month, fluctuating only within 15% of the average. This allowed our client to enjoy a 37% increase in sales on average every month, without having to significantly increase their advertising spend.
We were able to achieve significant cost savings while improving their campaign’s performance. By conducting in-depth analysis and on-going optimization, we were able to lower their average cost per click by 15%, while simultaneously raising their average conversion rate by 25%.
The combined effect of these two measures was a 41% drop in the cost per lead, allowing our client to generate more leads for less money. Our data-driven approach allowed us to identify areas for improvement and take action, resulting in substantial cost savings and improved ROI for our client.