Most roofing companies rely heavily on referrals, door knocking, storms, and seasonality. The problem is that none of these channels provide predictable, year-round lead flow. Google Ads changes that. It puts your company in front of homeowners who are actively searching for roof replacements, repairs, inspections, and storm damage services right now.
If you want a steady pipeline of high-intent roofing leads every single month, Google Ads is the most reliable channel to build. Here’s how we consistently deliver 127+ leads per month for roofing companies across the U.S.
Why Google Ads Outperforms Every Other Roofing Lead Source
When a homeowner needs a roofer, they take one action:
They search.
“roof repair near me” “roof replacement cost” “emergency roof leak” “storm damage roofer” “shingle roof repair”
These are high-intent queries from people who want service now. No other platform captures this type of demand. With the right structure, Google Ads can deliver a predictable pipeline of booked roofing jobs every week.
The SRGrow Framework to Generate 127+ Roofing Leads/Month
This framework is built from managing millions in ad spend for roofing, HVAC, plumbing, and other home-service brands.
1. High-Intent Roofing Keyword Clusters
We target the exact queries that convert fastest:
Core Roofing Keywords
- Roofing companies near me
- Roofing contractors
- Roof repair near me
- Roof replacement
Emergency Keywords
- Emergency roof repair
- Roof leak repair
- 24/7 roofer
Storm Damage Keywords
- Hail damage roof
- Insurance roof claim help
- Storm damage roofer
Commercial Roofing Keywords (optional)
- Commercial roofing contractors
- Flat roof repair
These keyword groups bring in homeowners who are ready to schedule estimates.
2. ZIP-Code Level Segmentation
Running one city-wide campaign wastes budget. We break your service area into micro-targeted zones:
- High-income neighborhoods
- Storm-affected ZIP codes
- 5–10 mile clusters
- Areas with strong homeownership density
- ZIP codes with high roofing intent
This lowers your CPL and boosts conversion rate because each ad matches the neighborhood’s needs more precisely.
3. Landing Pages Built to Convert Roofing Traffic
Sending traffic to your homepage loses money. We create high-converting roofing landing pages with:
- Strong headline (“Same-Day Roof Inspections”)
- Insurance claim assistance
- Before/after project photos
- Service badges and certifications
- Clear pricing or financing options
- Click-to-call buttons
- Mobile-first layout
A well-built landing page doubles or triples your conversion rate.
4. Call Tracking + Form Tracking for Real Numbers
We track every call, form submission, inspection request, and quote. You get full visibility into:
- Cost per lead
- Cost per booked inspection
- Cost per job won
- ROI per campaign
- Lifetime customer value
Most roofing campaigns through SRGrow achieve lead costs between $25–$60 depending on market size and competition.
5. Retargeting Homeowners Who Didn’t Convert
Homeowners often research roofers for days or weeks before calling. Retargeting helps you stay top of mind.
We run follow-up ads for:
- Roof leak repair
- Insurance roof replacement
- Financing options
- Emergency services
- Free roof inspection reminders
This captures people who were close to booking but needed time.
What You Can Expect in the First 90 Days
Based on SRGrow’s roofing campaigns across the U.S.:
- 300–600 roofing leads
- 127+ leads/month on average
- Booked inspections at $25–$60 CPL
- A predictable pipeline of estimates
- Higher close rates for insurance claims
- Reduced seasonal drop-offs
- Better profitability during slow months
Even competitive markets respond well to this system.
Why Roofing Companies Work With SRGrow
- Proven Google Ads frameworks for home-service businesses
- U.S.-focused targeting, ZIP-code clustering, and high-intent keywords
- Transparent reporting and weekly insights
- Performance-first landing pages
- No long-term contracts
- Full agency support without hiring a team
We handle everything. You focus on running jobs.
Ready to Bring in 127+ Roofing Leads Every Month?
Book a free 30-minute strategy call: https://calendly.com/srgrow-marketing/30min
Visit us at: https://srgrow.com/
We’ll show you the exact roadmap to scale your roofing leads with predictable, profitable Google Ads campaigns.