If you’re a consultant—whether you’re offering business strategy, leadership development, marketing advisory, or any high-value service—scaling to a six-figure income might feel like a distant goal. But it doesn’t have to be.
With the right paid advertising strategy, it’s possible to turn a handful of qualified leads into a predictable client acquisition machine—and build a 6-figure consulting business in as little as 90 days.
Here’s how.
1. Define Your Offer and Audience First
Before spending a single dollar on ads, clarity is critical. You need to:
- Identify the exact transformation your consulting provides.
- Define your ideal client in terms of business size, pain points, and desired outcomes.
- Package your offer into a clear solution with pricing, deliverables, and a defined timeframe.
The most successful ad campaigns start with a crystal-clear offer that speaks directly to a specific problem your ideal client is trying to solve.
2. Build a Simple, Focused Funnel
Complex funnels aren’t necessary when you’re starting. You just need a system that does two things:
- Qualifies the right leads
- Books them into a conversation with you
A basic funnel might include:
- A high-converting landing page (with your offer, testimonials, and CTA)
- A lead form or scheduling tool (like Calendly or HighLevel)
- A follow-up email/SMS sequence to reduce drop-offs
This funnel should live on its own and stay laser-focused on one outcome: getting high-intent leads to book a call.
3. Choose the Right Ad Platform for Your Niche
Depending on who you’re targeting, the ad platform will vary:
- LinkedIn Ads are powerful for B2B, especially if you’re targeting decision-makers.
- Google Search Ads work well if your audience is actively searching for solutions.
- Facebook & Instagram Ads are best for personal brand consultants, mindset/business coaches, or broad audience lead-gen.
- YouTube Ads can convert well with educational content in a VSL (video sales letter) format.
Start with one platform. Run controlled tests, then scale what works.
4. Use Value-Driven Creative and Copy
In consulting, people are buying you—your thinking, your frameworks, and your authority. So, your ad copy and creative should position you as the expert who understands their situation better than they do.
Good ad copy doesn’t scream “buy now.” It sounds more like:
- “Tired of unpredictable income months? Here’s how to book 5+ high-ticket consulting clients per month.”
- “Most consultants are underpaid because they’re missing one critical system. I’ll show you how to fix it.”
Lead with value, insight, and relevance. The goal is to start a conversation, not push a sale.
5. Retarget and Nurture Like a Pro
Even if someone doesn’t book a call the first time, it doesn’t mean they won’t. That’s where retargeting and nurturing come in.
- Run retargeting ads on Facebook, YouTube, or Google Display.
- Send follow-up emails and SMS messages that build trust and re-engage interest.
- Share client success stories, quick wins, or a behind-the-scenes look at your process.
The more your audience sees you as the go-to expert, the easier it becomes to fill your calendar.
6. Track What Matters
Don’t obsess over impressions or clicks. Track:
- Cost per booked call
- Cost per acquisition (CPA)
- Show-up rate and close rate
These are the numbers that matter when scaling to 6-figures.
If you’re booking qualified strategy calls for under $100 and closing 1 in 5 at $3,000+, you’re already on pace for six figures within 90 days.
Final Thoughts
Scaling your consulting business to six figures isn’t about chasing trends or gimmicks—it’s about building a reliable, repeatable system that delivers high-quality leads and converts them into paying clients.
Paid advertising can accelerate that process, especially when backed by a clear offer, smart targeting, and a funnel built to convert.
If you’re ready to turn your consulting expertise into consistent revenue, we’d love to help.
👉 Book a discovery call today: https://calendly.com/srgrow-marketing/30min
👉 Or visit us at: https://srgrow.com
Let’s build something scalable—together.
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