In the beauty and grooming industry, visibility is everything. For hair salon owners, especially in busy local markets, being discoverable online at the right moment can be the difference between a full appointment book and empty chairs. With Google Ads, salon owners can target high-intent customers, drive walk-ins, and increase repeat bookings. At SRGrow.com, we help hair salons build custom Google Ads strategies that drive real revenue.
Why Google Ads Works for Hair Salons
- 86% of consumers use Google to find local businesses (Source: BrightLocal)
- “Hair salon near me” is searched over 100,000 times per month in the U.S. alone
- Customers tend to book quickly when they see strong offers or immediate availability
- Google Ads allows salons to appear at the top of search results, above local directories and competitors
1. Google Search Ads – Target Clients Ready to Book
Google Search Ads allow your salon to appear when people search for:
- “Haircut near me”
- “Best hair salon in [city]”
- “Balayage specialist near me”
- “Men’s haircut same day appointment”
Best Practices for Hair Salon Search Ads:
- Use location-based keywords and long-tail keywords focused on services
- Include promotions in the ad copy (e.g., “$20 Off First Visit,” “Same-Day Appointments Available”)
- Add ad extensions like call, location, reviews, and sitelinks
- Set up conversion tracking for calls, online bookings, and direction requests
2. Google Performance Max (PMax) – Reach Clients Across Google’s Ecosystem
Performance Max uses Google’s AI to show your ads across:
- Google Search
- Google Maps
- YouTube
- Gmail
- Display Network
PMax is ideal for salons because it:
- Reaches new customers passively (even before they search)
- Delivers visual ads showcasing your salon and services
- Helps promote specific offers like hair coloring packages or seasonal discounts
Tips to Optimize PMax for Hair Salons:
- Use real images and video clips of your team, space, and transformations
- Highlight services like coloring, blowouts, keratin, or bridal hair
- Feed in high-intent audience signals: local beauty seekers, salon interest, beauty services
3. Google Call-Only Ads – Convert On-the-Go Clients
Many salon bookings come from people who want to call and check availability before walking in.
Why Call-Only Ads Work for Salons:
- They show a phone number and click-to-call button directly in search results
- Ideal for users searching on mobile (most hair-related searches happen on phones)
- Cuts friction—no need to visit a website to book
Best Practices for Salon Call-Only Ads:
- Use headlines like “Call Now for a Haircut Today” or “Book Same-Day Styling”
- Schedule ads to show during salon hours
- Use call tracking to measure lead quality and volume
Geo-Targeting & Bidding Strategy
- Target within 3–10 miles of your salon location for local relevance
- Use bid adjustments to prioritize searches during high-demand hours (e.g., Friday evenings, Saturday mornings)
- Use device bidding to favor mobile users, who are more likely to book instantly
Landing Page & Booking Funnel Optimization
- If you’re sending users to a website, ensure it’s mobile-friendly, fast, and has a clear booking button
- Show pricing, services, reviews, and images
- Offer limited-time promotions for urgency
Expected Results with Optimized Google Ads
- Cost-per-booking: $10–$40 depending on market
- Click-to-call conversion rate: 15%–40%
- ROI: 3X–8X when combining Search + PMax + Call Ads
Let SRGrow.com Help You Fill Your Salon Chairs
At SRGrow.com, we specialize in helping local service businesses like hair salons create high-performance Google Ads campaigns. Whether you’re looking to get more color clients, attract men’s grooming customers, or fill slow days, our tailored ad strategies will help you get more bookings.
Schedule a free strategy call today at SRGrow.com
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